FOR IMMEDIATE RELEASE

M45 helps introduce electric drivetrain manufacturer to auto industry

FREEPORT, Illinois (February 19, 2010) — One of the fastest-growing companies in the electric drivetrain industry has introduced itself to the market with the help of M45 Marketing Services.

Based in Phoenix, Arizona, VAXO designs and manufactures complete electric drivetrain systems for the production or conversion of automobiles, light trucks and marine vehicles.

In advance of the annual Detroit Auto Show, VAXO marketing consultant, Ann Shannon of Shannon Consults, turned to M45 for fast action on a name, a logo and a website.

For the previously unnamed venture, M45 suggested one based on Ohm's Law: V = Amps X Ohms, hence VAXO, which connects to the electrical nature of the business. They also created a dynamic logo based on the name.

The third element of the company's introduction was a complete website, which VAXO needed to have ready by January 11 for the Detroit Auto Show, where they were exhibiting with Saba Motors, maker of the Carbon-Zero electric roadster.

The website work began January 8 and was completed in time for the show's opening. It is on the web at www.vaxosystems.com.

Of the process, Shannon says, "Although I have known the principals of M45 for years, I only recently had the opportunity to use them. I can safely say they'll be my agency of choice in the future based on their professional work style, commitment to deadlines, creativity and, most importantly, their ability to think strategically. They made me look good and my client was delighted with the results!"

Marilyn Smit, one of the M45 principals, responds, "M45 looks forward to a long and mutually beneficial relationship with VAXO."

M45 is a full-service marketing and communications agency with offices in Bloomington and Freeport, Illinois. They serve a diversified portfolio of national and global clients offering traditional marketing/advertising/public relations support in addition to specialized technical writing, sales incentive programs, primary and secondary research, literature fulfillment services, and more. You can check out a full list of capabilities at their website: m45.com.