Incentives - Capabilities - M45 Marketing Services

INCENTIVE PROGRAMS INCREASE SALES
Product mercahndise Properly designed and applied incentive programs make sales grow. They motivate salespeople, distributors, customers or all of these. They pay for themselves and then pay you. If you'd like to boost your sales, experienced program professionals are ready to help at M45 Marketing Services.

HOW MUCH DOES IT COST TO INCREASE SALES?
Accounting register tape What level of return is required? How much does it take to positively change sales and purchasing behaviors? What is the value of loyalty among sales people, distributors, dealers, customers? How much is a new customer worth? Make no mistake; the calculus is complex. But a team well-versed in sales incentive program design and execution - the M45 Marketing Services team - can help you to figure out what makes sense for your company, your channel, your customers, your strategy.

YOUR COMPANY MAY FACE MANY OPPORTUNITIES TO BOOST SALES
Pyramid M45 Marketing Services can help you seize those opportunities by creating an incentive program that focuses on those who are best able to respond and produce the results you're looking for.

What do you want to do?	Who to motivate with incentives to sell or buy
What do you want to do?	Internal Sales / Independent Agents	Dealer Distributor Sales People	End Customers
Kick start new product introductions	v	v	v
Differentiate commodity products			v
Boost sales of specific products		v	v
Increase year-over-year sales among targeted sales people or customers	v	v	v
Influence choices by dual-line distributors		v
Retain and motivate high achievers	v
Reinforce brand preference		v	v
Build customer relationships	v	v	v

INCENTIVES SHOULD BE RIGHT FOR THE TARGET AND RIGHT FOR YOU.
Will the lure of cutting-edge merchandise keep peoples' eyes on the prize? Do they respond to travel? Would a common event at which people gather benefit your company? Is good ol' cash in the form of gift certificates or debit cards the answer? These are not necessarily mutually exclusive, nor are they the only possibilities. But they're a good place to start.

Merchandise: A custom selection of merchandise that best appeals to the target is a traditional – and traditionally effective incentive. It gives them something specific to work for.
Travel: From a weekend at a nationwide array of hotels and resorts to full-boat cruises and other vacations from which people can choose. Where would you like to go?
Events: Bring all the winners together for a once-in-a-lifetime event that not only makes good on the incentive promise, but builds positive, profitable long-term relationships between or among sales, distribution and customers.
Gift Certificates or Cash: Allow participants to define their own rewards in advance by establishing goals at which they will receive gift certificates or prepaid debit cards with values directly proportional to their performance.

6 STEPS TO SUCCESS

STEP 1.	Your company and M45 Marketing Services work together to establish program objectives, targets, budgets, incentives, timetables and processes.
STEP 2.	M45 Marketing Services designs a custom program to these specifications, estimates start-up and administrative costs, and defines deliverables.
STEP 3.	On refinement and approval, M45 Marketing Services creates promotional elements and administrative tools (print and/or electronic) and launches program to the defined target.
STEP 4.	M45 Marketing Services collects, organizes and shares developing participant and program data and sends any scheduled reminders, updates and motivators to program participants.
STEP 5.	M45 Marketing Services collects and checks qualifying reward orders and documentation, confirms winners with your company, serves as participants’ customer service touchpoint and issues rewards.
STEP 6.	M45 Marketing Services issues final report, including database of participants, sales, rewards and costs; analyzes results, and proposes refinements or concepts for subsequent programs.

Find out how M45 Marketing Services can help you increase your sales >>

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