Training - Capabilities - M45 Marketing Services


	Because communications is so critical to success in today’s business environment, M45 offers several types of training centered around improving communication skills. In any of these training scenarios, we’ll work with you to define your training needs and specific requirements, and then outline training solutions tailored for your particular situation. Strategic Planning Completely customized for the needs of the client based on business size, market situation, challenges and so on. Sessions include: Situation Analysis, SWOTs (strengths, weaknesses, threats, opportunities) Setting Goals and Objectives Strategy Development Selecting Tactics Defining Barriers Control Boards Implementation Suggestions Marketing Designed for small executive staffs and classroom-sized groups, this course focuses on current marketing challenges being faced by the client, using those as small-group exercises or discussion points. Can be customized or done as a tutorial seminar, in as few as two hours or as long as a day. Sessions include: Getting Current/Marketing Trend Understanding the 4 P's of Marketing (product, price, place, promotion) Branding (brand architecture and strategies) Total Value Proposition Integrated Marketing Strategies Media Creativity Usually a day-long seminar for communications, marketing or general business clients, training includes a variety of creativity exercises designed to help people think more easily – and often – "out of the box." Sessions include: What's Going on in Corporate Communications Branding Planning Product Positioning Maximizing Efforts Going Global Most Effective Communications Tools/Methods Creativity in a Corporate Environment Technical/Product Includes ongoing training for existing and new products by building custom sessions using the following techniques: Identifies needs and skills assessment of a field sales force Designs modules to meet training needs Implements and presents the training Tests and evaluates training goals identified at the beginning of the program Customized Marketing or Communications Training A full-day or multi-day session on how to communicate better in any business setting, customizable by audience, company and topic. Sessions include: Getting the Content Right (features v. benefits, key messages and more) Making the Pitch (perceptions/filters, communications models) Verbal Presentations (visual aids, flip charts, telephone conferences) Written Communications (reports, memos, email) Handling Questions, Impromptu Speaking and Interpersonal Communications (active listening and more)

Site Map